Random Images: Carter’s Spanky Pants

(Last Updated On December 7, 2019)

In the early days of advertising, it seemed logical that the product in question should be displayed along with a glowing description of its features setting it apart from its competitors. It certainly led to a lot of voyeuristic fodder but also bittersweet memories of a bygone age of innocence for both children and grownups.

Carter’s Spanky Pants Ad (1963)

I was recently informed that since about 2000, film directors consistently pay special attention to avoid shots that might accidentally show a flash of panties out of concern over the wrong kind of attention.

6 thoughts on “Random Images: Carter’s Spanky Pants

  1. I agree that this advertisement is rather innocent, but I can see how wearing a dress or skirt is – not sexually promiscuous – but potentially flirty. I can image that be one of the perks (or fears) of wearing a dress. Anyways, the panties serve a purpose. They serve to keep the dress from being soiled or damaged by bodily excretions and lessen the friction of outerwear against the skin. This advertisement shows it’s target audience (well, her parents) using the product.

  2. This is a little tangential to the main discussion here, I realize, but I had a brief, involuntary early-childhood crossdressing experience that involved exactly these (around the tail end of said bygone age of innocence), and that brand name has been imprinted on me ever since. What an embarrassing name for little girls’ underpants, especially if you’re not the target demographic to be wearing them. (Carter’s is still around as a brand, but “Spanky Pants” died out around 30 years ago.)

  3. What a bizarre and unnecessary imposition on filmmakers. Though the avoidance of these shots must only occur in some regions as it does not seem to affect the European filmmakers. Our European readers would be able clarify this situation better but I can think of several movies where the children wear only underwear, albeit briefly. Two examples are Summer 1993 (2018) and Paradise ’89 (2018).

    • It was a general comment made by someone who has reviewed a lot of movies. There will be some interesting news on this in the next Maiden Voyages. -Ron

    • I’ve noticed that even today in the ‘real world’ more parents are making their little girls wear shorts under their dresses as to avoid an accidental flash of panties. By no means do I think they should be flashing people, but I feel like the shorts kind of defeat the purpose of wearing a dress. It just looks odd to me.

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