Before the age of digital advertising, magazines were the primary medium for companies to promote their products. Large and colorful full-page spreads featuring artwork and photographs primarily targeted the stay-at-home housewife. Everything from cleaning products to laundry detergent to children’s goods were peddled in numerous family magazines. Founded in 1886, Avon is a globally known direct sales company of beauty and personal care products. This full page ad from Avon is dated 1963 and was used to promote their line of children’s toys. Fresh from her bath, this bare girl sits upon a towel while she examines a Humpty Dumpty toy. The embodiment of Avon’s purity and cleanliness image, the girl’s hair is held up with a daisy chain of stars while an array of Avon’s other toys sits around her. In today’s culture this ad would have never made it to print. Much like the Coppertone girl, she would have been covered up because of some unfounded fear to controversy. Ads such as this one only showcased the innocence, purity and unspoiled beauty of childhood.
(Last Updated On June 4, 2022)