Although many physicians swore by the benefits of cod-liver oil as a routine supplement, there was always the long-standing problem of its nauseating taste and convincing children to take it.  Alfred B. Scott and his partner Samuel W. Bowne began using some primitive chemistry to produce their famous, more palatable formula.

Scott’s Emulsion of Pure Cod Liver Oil with Hypophosphites of Lime Soda Advertisement (c1890)

In addition to the use of children, some appeal to patriotism was applied here as well.

From the Bettmann Archive